What’s Up? WhatsApp!

Last week, we were thrilled to announce that Nexmo, the Vonage API Platform, is now a provider for the new WhatsApp Business solution. WhatsApp, the largest chat application in the world, is now opening its doors to businesses in limited availability, allowing them to communicate with their customers on a more engaging platform.

What does this mean for businesses? Well, WhatsApp Business users can leverage Nexmo APIs to simplify their integrations and handle the complexity of maintenance and operations, so that they can focus on elevating their customer communications, meeting customers where they are, and ultimately improving customer loyalty.

At Vonage, we believe companies want to communicate with their customers on their platform of choice, whether that is SMS, chat, social messaging, or video. And, as a global platform, WhatsApp has been our customers' number one requested channel. So this is big news for Vonage, Nexmo, and our customers - you can read the full press release here.

The WhatsApp Business solution is providing businesses with a way to better manage conversations with their customers and provide useful information, whether notifications or customer service messages, quickly, reliably, and privately. Integrating with Nexmo APIs allows them to quickly and easily integrate with WhatsApp to improve their message delivery rates and therefore increase customer engagement.

As a WhatsApp Business solution provider, Nexmo is taking the user experience to the next level. Nexmo enhances the WhatsApp Business solution on several key fronts:

• Single Abstracted API. With just a simple API call, businesses can easily send WhatsApp pre-set template messages without having to manage the complexity of enterprise software. Businesses do not have to host, scale or manage updates; Nexmo handles that for them.
• Optimal Messaging Experience. Nexmo provides optional failover to SMS. So if a message isn't read or delivered via WhatsApp, the messages can be sent via SMS. This helps ensure that companies are getting their messages to their customers.

Nexmo APIs also provide real-time insights with delivery callbacks that provide information such as message status (delivered, read, or sent), cost and any applicable errors. This enables businesses to optimize their messaging strategy and deliver messages on their customers' preferred channel, while optimizing operational costs. Messages are encrypted from Nexmo to the customer's device, maintaining the integrity of sensitivity information.

To learn more about how your business can leverage Nexmo solutions to build personalized, immediate, and intuitive communications experiences, click here.