Vonage customers shared details on the use of these technologies and how they are leveraging APIs and integration into social messaging apps to enable businesses and customers to communicate more effectively and more simply - driving better customer engagement and a more meaningful customer journey.
Omar Javaid, Chief Product Officer at Vonage, delivered a keynote presentation and expanded on the possibilities of “Building Better Customer Relationships, One Interaction at a Time.”
“We were thrilled to host the Nexmo Socials event in Dubai, where we have innovative customers that are using our products and services to change the way business is done across their industries,” said Mr. Javaid. “Enhanced communication capabilities help businesses create more meaningful interactions that address customer needs and wants, across all channels. With Nexmo APIs, our customers are enhancing the way they connect with their own customers through personalized and contextual communications for deeper engagement and more meaningful relationships.”
Featured customers included international logistics service company, Aramex; Lebanon’s largest bank, Bank Audi; and information and technology services company, VIAFONE Technologies.
“The ability to interact with our customers via their preferred channels such as social messaging apps or chat, is helping us to connect with them in a way that leaves a lasting impression and a better overall experience,” said Omar El-Zein, Head of Innovation for Bank Audi. “Nexmo APIs enable us to address the complex data requirements for financial organizations while also creating that personalized and customized experience, providing the tools we need to deliver a customer journey that is not only flexible, convenient and contextual, but reflective of our company’s innovative culture.”